5 factors that give you an edge in recruiting

When looking for a new role, 82% of jobseekers focus on the tangible factors, or things they can see, like salary and benefits.

While salaries are undoubtedly important, positioning the intangible factors can make the difference in attracting talent when the playing field is level in terms of compensation.

Here’s how to pitch them effectively and encourage potential candidates to think beyond the pay check.

1. Showcase your company culture.

Almost nine in ten organisations (87%) have found it difficult to recruit the right people for their roles in the last 12 months. So why not give your candidates a glimpse into what it’s like to work with you before they start! Here’s how:

• Tell potential candidates the story of your company.
• Share anecdotes and testimonials from current employees.
• Describe team dynamics, social activities, and the overall atmosphere in the workplace.
• Show what it’s like to work at your company, share team photos and videos.
• Go where the candidates are, use socials to connect with and highlight your company culture.

2. Explain how you invest in their growth.

Position your company as a place where employees can build their careers and acquire new skills. Here’s how to do it:

• Give real life examples of how employees have progressed within the company.
• Highlight some key areas that you provide development in, naming specific examples if possible.
• Let candidates know that experienced professionals are available and willing to invest in their success.

3. Show your commitment to well-being.

To showcase your continued commitment to work-life balance:

• Highlight your company’s flexible scheduling options, remote work policies, and other initiatives that promote work-life balance.
• Mention your current wellness programs, mental health resources, and stress management initiatives.
• Encourage current employees to share their experiences of maintaining a healthy work-life balance.

4. Describe how they will be a part of something more.

Many people are looking for more than a paycheck; they want to do meaningful work. Sharing your company’s purpose and mission is a powerful way to attract and connect with candidates who align with your values:

• Cleary outline your company’s purpose, mission and vision.
• Share real examples of how your company has positively impacted the community, industry, or the world.
• Let your employees tell their story about how they personally contribute to the larger mission.

5. Explain the extra perks and recognition initiatives.

Feeling appreciated and engaged can be a compelling intangible factor:

• Highlight your employee recognition initiatives, awards, and celebrations of achievements.
• Share your commitment on listening to and acting on employee feedback.
• Emphasise your commitment to diversity and inclusion and creating an environment where everyone feels valued.

What’s your edge?

So, the next time you find yourself wondering how to set your business apart when you can only offer market rate salaries, remember to ask: What’s your edge?

Crafting a story around the less tangible aspects of a job can build a real connection and help potential candidates picture themselves on your team.

To learn more about what people value in their role, grab your copy of our latest Frontline Feel Good Index Report!