When did you join the Frontline family?

I joined in June 2020.

Background experience/qualifications

I have over 30 years of experience managing multiple brands in both the United Kingdom and Australia and have specifically worked across 5 franchise groups with US parent companies.

I began my career with Stakis Hotels in 1987 in the UK, which was acquired by Hilton International in 1997, and was involved in the acquisition and growth strategy of the company, contributing to the acquisition of both LivingWell UK & Viva Health clubs before relocating and becoming the Vice President of LivingWell Australia in 2002.

I was involved in the rapid development schedule for the stand-alone, luxury full-service health clubs and spas located across Australia. Following the successful sale of the division, in 2006 I became Operations Director of LA Fitness, UK, before serving as the company’s Chief Operating Officer until 2015.

In late 2015, I returned to Australia as the Chief Executive Officer of Anytime Fitness, and Group Chief Executive Officer of Collective Wellness Group (CWG) in 2017, the parent company and master franchise holder of US Brands Anytime Fitness, Orangetheory Fitness and Xtend Barre, growing the group to 550 locations.

Something people don’t really know about you

I’ve competed in over 100 Highland games. The Highland games are an iconic sporting event taking place regularly across Scotland and even in other countries which includes athletics as well as traditional events such as the cabre toss, hammer throw and tug of war. I was an Athletics competitor and ran professionally for 3 years from the age of 17. I ran in 200m events up to the one mile, although I didn’t run in a kilt!

Typical responsibilities at Frontline

Everything! I really see myself as Chief Inspiration Officer, inspiring and motivating the team and building a compelling and optimistic vision for the future of the Frontline brand.